YouTube tests AI-generated quizzes to enhance learning on its platform

YouTube is currently testing a new feature: AI-generated quizzes, as reported by TechCrunch. This feature, available on its mobile app for iOS and Android users, is designed to improve the viewer’s understanding of topics discussed in educational videos. It offers the potential to further enhance the platform’s educational offerings.

These AI-generated quizzes, announced on YouTube’s experiments page, are being released to a select global user base that views educational videos. For now, the quizzes are only available for a portion of English-language content. This innovative feature will appear as links beneath recently watched videos in the viewer’s home feed.

YouTube’s records show that not every experimental feature makes the final cut to the platform. Therefore, it remains to be seen whether this intriguing approach to interactive learning manages to hold its ground amidst the platform’s extensive content.

Some might question the effectiveness or desirability of such quizzes, especially for casual viewers who might not wish to engage in quizzes while leisurely scrolling through videos. However, YouTube’s status as an educational hub is well-established, providing instructions on diverse subjects, from changing a car tyre to performing a backflip.

Educational channels, notably “Edutainment” accounts like TED-Ed and HowToBasic, have amassed significant popularity, boasting 18.8 million and 17.3 million subscribers respectively. These channels embody YouTube’s potential as a tool for learning, as do the countless teachers who create or share educational content on the platform for their students.

In this context, AI-generated quizzes might prove valuable for those who wish to deepen their understanding of a subject, providing immediate feedback and opportunities for reinforcement of learning.

Earlier this year, YouTube unveiled its “Study Hall” initiative, a collaboration with Crash Course and Arizona State University. This initiative offers college students free access to courses on a range of subjects, including U.S. history, English composition, and college math. Crash Course, managed by John and Hank Green, already has an impressive following of 14.8 million subscribers and approximately 1.6 billion views.

Apart from the quizzes, YouTube is also testing other features, such as a three-strikes ad-blocking policy and a novel lock screen feature for Premium subscribers. These ongoing trials and initiatives reflect YouTube’s commitment to constantly improve the platform for users, not only to entertain but also to educate.

This experimental phase is crucial in determining the longevity and acceptance of the AI-generated quizzes. The tool has the potential to revolutionise YouTube’s educational content and make learning more engaging and interactive for its millions of users worldwide. Regardless of the outcome, this represents another innovative stride in YouTube’s journey to redefining online learning and viewer engagement.