Vietnamese Durian exports set to break $3 billion in 2024?

Can Vietnam sustain this momentum and solidify its position as a global leader in durian exports?

Durian fruit Vietnam
The 40% increase in durian export revenue in the first half of 2024 suggests a positive trend for the industry. Photo Credit: Shutterstock

The durian export sector in Vietnam is expected to generate an astonishing $3 billion in income by 2024, suggesting that the business is poised for a major breakthrough.

Strategic market expansions, Vietnam’s distinct competitive advantages in durian production, and a significant rise in export revenue are driving this rapid growth.

The arguments

The significant rise in export earnings points to a positive trajectory for the durian sector in Vietnam.

Experts predict Vietnam’s durian exports to China will grow despite China’s growth of durian agriculture.

Nonetheless, Vietnam might make $300–$500 million if it can take 30% of China’s frozen durian market.

There are speculations that the anticipated growth in durian supply could cause prices to climb, giving traders a profitable chance.

The resilient and adaptive nature of the Vietnamese agricultural sector is reflected in the positive outlook and increasing assistance from the Chinese market.

The facts

Vietnam’s durian export market is expected to reach $3 billion by 2024, according to projections made by Mr. Đặng Phúc Nguyên, General Secretary of Vinafruit, the Vietnam Vegetable and Fruit Association.

Due to a 40% rise over the previous year, Vietnam’s durian exports brought in over $1.3 billion in the first half of 2024.

Vietnam’s enterprises can export durian using roughly 200 packaging codes and over 700 growing area codes that China has given to them.

A formal announcement regarding the export of frozen durian to China is anticipated shortly, as Vinafruit is currently finalising the procedure for this.

About $1 billion is spent on frozen durian imports by China each year.

Vietnam has an advantage over other countries because to its climate, which permits year-round durian crops.

The prime time for durian harvesting is anticipated to arrive in the Central Highlands area in August.

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