The Rise of XREAL: Dominating the Augmented Reality Market
Once upon a time, Microsoft was heavily experimenting with augmented reality for consumers. They saw it as an opportunity to create new experiences for Windows devices and expand their UWP app platform. However, as we fast forward to 2024, Microsoft’s HoloLens division is winding down, with only a contract from the U.S. military keeping it afloat. Microsoft recently discontinued its Windows Mixed Reality platform, leaving the future of augmented reality in the hands of companies like Meta and Apple, who are struggling to make it mainstream. It remains to be seen if another player will find success in this field.
In the midst of this, XREAL has announced at CES 2024 that it has captured an impressive 51% of the emerging augmented reality market. According to CEO Chi Xu, XREAL aims to solidify its position as the leading AR glasses and spatial computing brand. With the release of its XREAL Air and XREAL Air Pro glasses, the company has shipped 350,000 units to date.
Priced at $300, XREAL Air 2 Pro is significantly more affordable than competitors like HoloLens and Apple’s Vision Pro. Unlike the bulky Meta Quest 3, the XREAL glasses are stylish and subtle, resembling regular sunglasses at a glance. XREAL has made refinements in terms of ergonomics and features micro OLED displays from Sony. It even offers optional prescription inserts for those with vision impairments.
In optimal conditions, the XREAL glasses outperform other VR and AR devices with minimal aberration, sharp displays, and no discomfort due to their lightweight design and adjustable dimming capabilities. While they may not be as powerful as devices like Meta Quest or HoloLens, they seamlessly integrate with modern devices through a USB-C connection. This allows users to watch videos, use productivity tools like Samsung DeX, and even replace laptops for certain tasks. As a result, the XREAL glasses provide a convenient and lightweight alternative for on-the-go users.