Social media’s population hits 5 billion people

Instagram and Tik Tok are the biggest social platforms on the Internet.

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FILE PHOTO: Woman holds smartphone with Meta logo in front of a displayed Facebook's new rebrand logo Meta in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

The number of active users on social networks exceeded five billion people in 2023, i.e. 62.3% of the world’s population, according to an annual report published on Wednesday. This information indicates a 5.6% growth in active social media users compared to 2022, while the world population increased by 0.9%.

Over 5 billion people with internet connections

The report, developed by We Are Social and Meltwater, with estimates from Kepios, a specialized company in digital sector analysis, also highlights that globally there are 5.35 billion people with Internet connections.

Instagram, a part of the Meta group, holds the position of the most significant social network based on user numbers, boasting a total of 1.65 billion users. Following closely behind is TikTok, with 1.56 billion users.

Despite these figures, the report’s authors acknowledged a degree of imprecision related to automated accounts or individuals who created accounts using different identities.

ChatGPT, the most popular page on Wikipedia

As an intriguing testament to the interest in artificial intelligence, the most visited Wikipedia page in 2023, across all languages, is that of ChatGPT, the renowned generative artificial intelligence developed by OpenAI.

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