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Profile of Ashley Parasram
Ashley Parasram serves as the Head of the Trinidad and Tobago Fine Cocoa Company, where he plays a pivotal role in revitalizing the nation’s cocoa sector. With a profound commitment to sustainable agriculture and economic diversification, Parasram has become a driving force in transforming Trinidad and Tobago’s cocoa industry.
Having taken the helm of the Trinidad and Tobago Fine Cocoa Company in 2013, Parasram leads a public-private partnership focused on rehabilitating a once-thriving cocoa sector that has faced challenges due to the ascendancy of the oil and gas industry. His dedication to stimulating and reinvigorating the cocoa sector aligns with the government’s diversification plan, seeking alternative avenues to support the nation’s economy, including a return to its roots.
Parasram’s strategic vision extends to global cocoa dynamics, emphasizing the potential of the Caribbean region, particularly Trinidad and Tobago, in the fine flavour cocoa market. His insights into the industry’s challenges, such as climate conditions affecting cocoa production and the surge in chocolate prices, bring attention to global factors influencing the market, from production to distribution, and how diversifying the markets with which the Caribbean work can mitigate the damage brought about by extreme climate and hel the region obtain its food security goals.
In addition to his leadership in cocoa revitalization, Parasram places a significant emphasis on intellectual property (IP) protection. Recognizing the importance of safeguarding unique products and experiences, he actively collaborates with IP offices globally, ensuring that the Trinidad and Tobago Fine Cocoa Company’s story remains protected in a competitive market.
Parasram’s exploration of opportunities in the Chinese market reflects a keen understanding of global trade dynamics. With an eye on creating premium products tailored to the Chinese palette, Parasram envisions exciting possibilities for the Trinidad and Tobago Fine Cocoa Company.
Ashley Parasram emerges as a transformative figure in the cocoa industry, combining a passion for agriculture, a commitment to economic resilience, and a strategic vision for global market engagement. His leadership not only revitalizes a key sector for Trinidad and Tobago but also contributes to the broader conversation on sustainable agriculture and economic diversification in the Caribbean region.
