Google may charge for AI-powered premium search results

Google is reportedly considering implementing a new premium subscription service that would offer users enhanced internet search results powered by artificial intelligence (AI). This development comes as the tech giant explores various ways to utilize AI technology, including incorporating advanced search tools as part of its subscription services.

Under the proposed plan, Google’s main search engine will remain free for all users, with additional content and features available to those who opt to pay a subscription fee. Advertisements will continue to be displayed alongside search results, even for subscribers. With over a billion people using Google’s search tool every month, the potential launch of this premium service could have a significant impact on how users access information online.

While Google already charges for certain features such as extra storage space and its “AI Premium” service, which includes access to the Gemini AI assistant in Gmail and Docs, this would be the first time that the company’s core search product is made available behind a paywall. According to sources at Google, engineers have been working on developing the enhanced AI tools, but executives have not yet made a final decision on when or if the feature will be launched.

In response to inquiries about the potential subscription service, a spokesperson for Google stated that the company is continuously working on building new premium capabilities and services to enhance its subscription offerings. However, they did not confirm any specific details or timelines for the launch of the premium search service.

This move comes at a time of intense competition among tech firms in the field of AI, with Google facing challenges from competitors like ChatGPT. The company has also faced criticism for its AI chatbot Gemini, which was recently restricted from answering election-related questions in some countries due to concerns about the accuracy of information provided to users. Earlier this year, Google also made the decision to stop the tool from generating historical images following complaints about the accuracy of depictions.