Apple to allow alternative App Stores in the EU
Apple will start allowing alternative app stores on its devices purchased in the EU starting from March.
Currently, iPhone users can only download apps from Apple’s App Store.
While Apple argues that its rules protect users’ security, it has faced accusations of creating a monopoly and limiting choices for customers and developers.
The company charges developers up to a 30% commission and excludes those who do not meet its standards or do not wish to pay the fees. These changes will not initially apply to the UK, but the UK’s Digital Markets Bill is expected to scrutinize Apple’s practices.
The EU’s Digital Markets Act aims to regulate major companies acting as gatekeepers to ensure a fair market for established and smaller firms. Apple also plans to provide EU users with the option to opt out of using its Safari web browser. However, the company warns that this move may increase security risks for customers, including exposure to malware and scams.
Android apps already come from a wider range of stores, but this has made malware more common on Android devices compared to Apple devices. Both the new EU rules and UK proposals aim to maintain open and competitive markets for various companies to thrive.