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Over 200 million gamers drive African market to new heights
A surge in market value and a preference for mobile gaming among players is set to drive substantial growth in the African gaming industry by 2024.
The Pan Africa Gaming Group (PAGG) and GeoPoll revealed insights from a survey revealing that a remarkable 92% of gamers across the continent prefer gaming on their smartphones, marking a significant shift in gaming preference.
Maliyo Games, a studio based in Nigeria, has contributed to the gaming industry’s knowledge by publishing the Africa Games Industry Report, which highlights the vibrant gaming landscape in Africa. The report reveals figures, with more than 200 million gamers spending hundreds of millions of dollars mainly on mobile platforms.
According to recent projections, the African gaming market is expected to exceed $1 billion in revenue by 2024.
Based on the 2023 Newzoo Global Games Market Report, Africans allocate an average of $6 annually to gaming, primarily through in-app purchases on mobile platforms.
In Sub-Saharan Africa, the total expenditure on in-app purchases amounts to $778.6 million, representing a substantial 90% of the region’s gaming revenue. Notably, South Africa stands out with an average revenue per user of $12 per year.
The GeoPoll report, unveiled during the Game Developers Conference, is a collaborative endeavour between Geopoll and PAGG. Drawing insights from over 2,500 gamers in key African countries like Nigeria, Egypt, Kenya, and South Africa, the report sheds light on player interests and behaviours, providing insights for enthusiasts in the web3 gaming industry.
