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Sign language steps up the game at FIFA Women’s World Cup 2023™
As the clock ticks down towards the commencement of the FIFA Women’s World Cup 2023™, excitement and anticipation for the largest standalone women's sporting event are palpable. This eagerly awaited tournament, scheduled to kick off on 20th July and conclude on 20th August, is expected to go down in history not just for the spectacle on the field, but also for an innovative off-the-pitch endeavour aimed at enhancing the inclusivity of the game.
FIFA has announced this week that it will be providing sign language interpretation for the highlights videos of every match at the tournament. This initiative is designed to enhance the viewer experience for the deaf and hard-of-hearing fans worldwide, ensuring they can enjoy and engage with the tournament as fully as their hearing counterparts.
Embed: https://twitter.com/FIFAcom/status/1681419544710004736
This inclusive initiative comes to life through a fruitful collaboration with Sign Now, an organisation dedicated to promoting accessibility and bridging communication gaps in a variety of sectors.
This decision to integrate sign language interpretation into their coverage of the FIFA Women’s World Cup 2023™ builds on the positive reception of similar services provided during the FIFA World Cup Qatar 2022™.
This year’s tournament is set to be the most attended FIFA Women’s World Cup™ in history. The predicted record attendance figures only underscore the growing popularity and global appeal of women’s football, reflecting the increasing recognition and respect the sport has garnered over recent years.
The FIFA Women’s World Cup 2023™ promises to be a groundbreaking tournament in more ways than one. As the footballers prepare to dazzle us with their skills on the field, FIFA and Sign Now are ensuring the world cup experience is as accessible and inclusive as possible.
As we count down the days to the first whistle, fans from across the spectrum can rest assured that they won’t miss a moment of this monumental event. All match highlights, complete with sign language interpretation, will be readily available here.
