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The much-awaited official anthem for the FIFA Women’s World Cup 2023™, “Do It Again” by BENEE featuring Mallrat, has been announced, setting the stage for the song’s worldwide release on the 29th of June.
This exhilarating anthem is a stellar showcase of talent from the host nations – New Zealand’s billion-streaming alt-pop sensation, BENEE, and Australia’s singer and producer extraordinaire, Mallrat. The track is a vibrant fusion of their styles, promising to capture the attention of football fans across the globe.
“Do It Again” is more than just a song; it is a reflection of the tournament itself. It encapsulates the unity, celebration, and empowerment that is the heart and soul of the FIFA Women’s World Cup™. The anthem is destined to provide an unforgettable soundtrack to the world’s biggest women’s sports event.
On the 20th of July, BENEE and Mallrat will take to the stage to perform “Do It Again” at the Opening Ceremony of the FIFA Women’s World Cup 2023™. Set in Eden Park, this performance will pave the way for an exciting tournament, starting with a riveting match between the co-hosts New Zealand and the 1995 champions, Norway.
Stella Bennett, known worldwide as BENEE, shared her excitement: “Being a small part of this incredible celebration of women’s sport is an absolute dream come true for me. As a keen young football player, I could never have imagined this! Writing a song for such a massive event, especially one held on my home turf, has been an incredible experience. I’m thrilled to perform ‘Do It Again’ live with Mallrat at the opening ceremony.”
Echoing her sentiments, Grace Shaw aka Mallrat said, “I was so excited when FIFA asked me to be involved in this massive event, alongside BENEE, who is not only one of my favourite artists but also one of my favourite people. I am really looking forward to this experience and feel super grateful that I get to share it with my friend.”
RedOne, FIFA’s Creative Entertainment Executive, commented: “My two loves are football and music – this new FIFA song is the next instalment of our push at FIFA to celebrate and bring the world together for the FIFA Women’s World Cup 2023.”
Anticipation builds as we await the full release of “Do It Again” on 29 June. The countdown has begun, with the tournament set to kick off one month from today. Tickets are already on sale via FIFA.com/tickets. For those seeking an elevated experience, ticket-inclusive hospitality packages are available at FIFA.com/hospitality. Stay tuned!
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