Google Ads introduces an AI-powered conversational experience for building search campaigns

Google Ads has announced that its conversational experience feature will now be powered by Gemini, its family of large language models. This update will make it easier for advertisers to quickly create and expand their Search ad campaigns.

The conversational experience tool uses a chat-based system to help build Search campaigns. By inputting their website URL, advertisers can generate relevant ad content, including assets and keywords. It also suggests images using generative AI, which can be approved by advertisers before the campaign goes live.

This feature is currently available to English language advertisers in the U.S. and U.K., with plans to roll out globally and in additional languages in the future.

“Over the last few months, we’ve been testing the conversational experience with a small group of advertisers,” wrote Shashi Thakur, Google’s VP and GM of Google Ads, in a blog post. “We observed that it helps them build higher quality Search campaigns with less effort.”](https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/#footnote-2)[

Google has been emphasizing the integration of AI in its products, and this announcement follows the introduction of generative AI product imagery tools called “Product Studio” a few months ago. Additionally, Google recently announced AI-powered features for Chrome.